Creative Digital Agency’s work for Merck Animal Health was honored this week with two major awards from the Mobile Marketing Association’s (MMA) 2018 Smarties Awards, honoring the best and most innovative mobile marketing campaigns of the year, from all over the world.The winning campaign — a mobile Consumer Incentives Platform called “My Vet Offers” – was honored with awards in the “Best Brand Awareness” and “Best Mobile Promotion” categories, nominated alongside major brands including Samsung, Chase, and Zyrtec.
Agency Spotter has released their list of the Top 20 Ad Agencies of 2018, pulled from their network of more than 2,300 firms. CDA is proud to be ranked #6 on this list, due in large part to our work delivering creative and highly-engaging digital campaigns for clients like Merck Animal Health.
Instagram is looking to give Youtube a run for its money. Launched June 20th, 2018, Instagram TV (IGTV), represents the social media channel’s expansion into long-form video content, and signals a clear warning shot as Facebook looks to move in on Google’s turf.
Ever since audiences fled in terror from the 1895 screening of Train Pulls Into Station, moving pictures have engaged people on a level unlike any other art form. Even today, with pocket-sized screens delivering 6-second pre-roll, there’s no substitute for the power of video. If anything, the rise of mobile media has only served to […]
Brands that embrace digital and data on a strategic level (Amazon, Netflix, Apple) succeed, while the brands that don’t (Borders, Blockbuster, Kodak), fail. But what does it mean to become a data-centric organization? And how does data translate into real value for a brand?