What’s in a brand? Are you a sticker on a piece of fruit? A box on a shelf? Nah. You aren’t something we buy, you’re something we live; memories, laughter, adventure.
You’re not just a product. You’re an experience.
86% of women turn to social networks before making a purchase([a]list)
81% of Millennials say they made a purchase in response to an ad last year, compared to 57% of older consumers.(Clutch)
41% of Millennials use AdBlockers(eMarketer)
77% of Millennials say their most cherished memories are from live events (Eventbrite)
The vast majority of marketers agree: emotive advertising is more effective than rational advertising(Marketing Week)
Iceland tourism grew 3x when it used Instagram to rebrand as an “adventure”(Kayak.com)
Consumers are served 5,000 ads per day – but are only aware of 86.(Media Dynamics)