News

Infographic: Destination Marketing and Millennials, 2019

We’ve put together a handy reference of current stats for Destination Marketing Organizations to help reach and engage Millennial Travel and Tourism enthusiasts

Creative Digital Agency Wins Multiple Awards at 2018 MMA Smarties

Creative Digital Agency’s work for Merck Animal Health was honored this week with two major awards from the Mobile Marketing Association’s (MMA) 2018 Smarties Awards, honoring the best and most innovative mobile marketing campaigns of the year, from all over the world.The winning campaign — a mobile Consumer Incentives Platform called “My Vet Offers” – was honored with awards in the “Best Brand Awareness” and “Best Mobile Promotion” categories, nominated alongside major brands including Samsung, Chase, and Zyrtec.

Agency Spotter Lists Top Ad Agencies of 2018

Agency Spotter has released their list of the Top 20 Ad Agencies of 2018, pulled from their network of more than 2,300 firms. CDA is proud to be ranked #6 on this list, due in large part to our work delivering creative and highly-engaging digital campaigns for clients like Merck Animal Health.

Pharmaceutical Marketing: Re-Thinking the Customer Experience

With physician advocacy becoming more costly and elusive, and direct-to-consumer advertising growing in effectiveness, the obvious conclusion is that pharma brands should re-evaluate how they are allocating marketing spend.

Instagram Launches New Long-Format Video App

Instagram is looking to give Youtube a run for its money. Launched June 20th, 2018, Instagram TV (IGTV), represents the social media channel’s expansion into long-form video content, and signals a clear warning shot as Facebook looks to move in on Google’s turf.

Digital Video Advertising Trends H2 2018

Ever since audiences fled in terror from the 1895 screening of Train Pulls Into Station, moving pictures have engaged people on a level unlike any other art form. Even today, with pocket-sized screens delivering 6-second pre-roll, there’s no substitute for the power of video. If anything, the rise of mobile media has only served to […]

eBook: Becoming a Data-Centric Organization

Brands that embrace digital and data on a strategic level (Amazon, Netflix, Apple) succeed, while the brands that don’t (Borders, Blockbuster, Kodak), fail. But what does it mean to become a data-centric organization? And how does data translate into real value for a brand?

Marketing to Millennials: The “Experience Generation”

Now in their prime working and spending years, consumers ages 18-34 account $1.3 trillion in annual purchasing power. However, when it comes to actually spending that money, Millennials have profoundly different priorities than older generations:

CDA Welcomes Misha Wilcockson

With more than 200,000 followers, and a client list that includes the Erindi Private Game Reserve, Sennheiser Electronics, Charity: Water, and TAYLRD clothing, photographer Misha Wilcockson is passionate about travel, adventure, and sustainability — three qualities he helps clients convey to a global audience.

Instagram: Influencers vs. Publishers, Which Is Best?

If advertisers want safe, direct placements Instagram, they need to use 3rd party ad platforms with pre-existing relationships with influencers and publishers. But which option is the best fit for your brand: influencers or publishers?

How Iceland Tripled its Tourism in One Year

In the early 2010s, Iceland hosted an average of less than half a million tourists every year. By 2016, the country hosted more than three times that amount — 1.6 million. This success was the result of a single, powerful shift in their marketing strategy.

“Quality” is the Name of the Game for Advertisers in 2018

Moving into 2018, we are seeing a major shift in the industry model. The big word being thrown around right now is “quality”: quality inventory, quality data, and quality brand experiences for the end user.

CDA Welcomes Photographer Chris Theodoropoulos

A native of San Francisco, Chris has built up an impressive roster of clients over the years that includes the likes of Google, Gillette, Mazda, Fairmont Hotels, SOL Republic, Travel Alberta, Popsockets, and G-Eazy.

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