Mobile Marketing Association (MMA), 2018 Global Smarties Awards
NEW YORK, NY — Creative Digital Agency is excited to join the prestigious list of mobile marketing agencies whose work has been shortlisted for the Mobile Marketing Association’s (MMA) 2018 Global Smarties Awards, honoring the best and most innovative mobile marketing campaigns of the year, from all over the world.
The nominated campaign — Merck Animal Health’s mobile web app, “My Vet Offers” — is being recognized in two different categories: Best Brand Awareness and Best Mobile Promotion. The wildly-popular experience involved an end-to-end coupon solution for the brand; a tool that simultaneously handled coupon distribution to pet owners, and coupon redemption at retail:
“By continuing to honor the best and brightest work for innovation, creativity and bravery across mobile marketing, the MMA Global Smarties Awards Program serves as an inspiration and beacon for marketing and agency leaders to keep striving for even greater integration of mobile as a key competitive advantage. We are seeing ever more progressive and unique approaches to using mobile as a way for marketers to connect more closely to their consumers.”
—Sheryl Daija, Chief Strategy Officer, MMA.
The finalists and winners will be honored at the annual Global and North America Smarties Celebration of Talent, held October 1st in New York City. The event is about honoring innovation, creativity and success, and showcasing the year’s most effective mobile moments. This winning work becomes the foundation that inspires, educates and ultimately propels the industry forward through the most-trusted authority in mobile marketing, the MMA.