With an eCommerce mobile app, brands can deliver highly-relevant, personalized content to their biggest advocates. Apps don’t just streamline the shopping process, they drive habitual engagement while collecting powerful insights about audience preferences.
Unlike eCommerce websites, apps allow brands to provide a more flexible and personal experience for the end-user. Offers and product recommendations can be triggered based on user feedback and browsing history, and habitual behaviors can be rewarded with loyalty points and other incentives.
More personalization means greater relevancy — and that translates into higher sales. By collecting data on user interactions, brands can easily develop and refine end-user personas, and determine which products, creatives, and messaging are resonating with the community at large.