Tech > Image Recognition

Trigger multimedia engagement when users scan a product or picture with their mobile camera

Using medical-grade technology, IR experiences let marketers connect real world signage & packaging with any digital experience you can dream up. There’s no app to download and no need for QR codes; anyone with a mobile phone can scan an image to trigger personalized coupons, play a video, or drive email signups and contest entries.

Transform any real-world touchpoint–out-of-home signage, product labels, print ads–into an engine for capturing consumer data. By connecting online engagement with offline materials, marketers are given realtime visibility into their audience’s behaviors and creative preferences, in addition to a new channel for driving easy email opt-ins.

Because different images can trigger different digital rewards, marketers can turn packaging or instruction manuals into interactive digital stories, or inject an addictive “collect them all” loyalty program into their product line.