In addition to driving in-store differentiation and shopper activation, this all-in-one mobile engagement solution captures valuable end-user data with every interaction.
Foot traffic in retail stores has declined by 57% in the past five years (Think With Google), but the dollar value of every visit has nearly tripled. Why? Shoppers are using their mobile phones to gather ideas and research products before they even set foot in a store. Phones have become the primary way people interact with brands.
Interactive LED screens give brands the tools to engage in-store shoppers on their phones. Users only have to tap their phone to the display to trigger custom mobile content — delivering engagement and information while capturing consumer data and new email opt-ins.