Tech > UGC Contests

Drive deep, meaningful community engagement by encouraging users to create and share unique content

For today’s consumer, a key factor when making purchasing decisions is, “Can I share this on social media?” Successful brands are more than just products to be consumed, they are an integral part of the ongoing stories end-users tell about themselves on social media.

User-Generate-Content (UGC) contests give brands a way to pull in a passionate audience, drive massive earned social exposure, and foster advocacy & loyalty.

And the value goes in both directions: in addition to building public awareness for a brand, UGC contests can build brand awareness of the public. By giving end-users a creative voice, brands are able to keep a pulse on consumer sentiment, learning first-hand what users like and don’t like about their product or service.