SAN RAMON, Calif. (April 6, 2020) —Creative Digital Agency (CDA)’s work for home appliance brand Raycop was honored today with the Platinum award for the 2020 Hermes Creative Awards, one of the oldest and largest international creative competition for creative professionals in the world.
The winning creative, a cross-media video spot called “Clean Scene Investigators” was honored with the Platinum Award in the Video Marketing Product category. Other nominees for the 2020 Hermes Creative Awards include AARP, CarMax, Dell Technologies, PepsiCo and Stanford University.
CDA was brought on to help international vacuum company, Raycop, expand into the North American market by producing a video spot for their newest product launch. Raycop, originally founded in South Korea, achieved 12% market saturation in Japan, yet faced many of the challenges familiar to brands breaking into a new market.
“The challenge was that we weren’t just launching a new vacuum, we were launching a whole new way for people to vacuum,” says Kevin Almeida, Managing Director at CDA, who wrote and produced the spot. “Raycop is completely re-thinking the way people clean their homes, and they needed a video that was entertaining and memorable while still managing to educate consumers about all the new technology at play.”
List of Hermes Creative Awards 2020 Platinum Winners
Each year, judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing and communication programs. Here is a complete list of this years Platinum-winning creatives:
Electronic Media / Social Media / Interactive Media | Video | Marketing (Product)
Creative Digital Agency, Inc. “Clean Scene Investigators” Raycop
Electronic Media / Social Media / Interactive Media | Video | Medical/Health
Boston Digital, “Give Star Senior Living (Video Series)” Five Star Senior Living
Electronic Media / Social Media / Interactive Media | Video | TV Ad
Brightworks “Abbott Freedom Campaign” Abbott Diabetes Care
Electronic Media / Social Media / Interactive Media | Video | Corporate Image
Campos “With Power, it’s Possible” NRG Energy
Electronic Media / Social Media / Interactive Media | Video | Motion Graphics
CommCreative “Johnson Controls C-Cure Video” Johnson Controls
Public Relations/Communications | Strategic Programs | 71c. Communication/Marketing Campaign
Stanford University “Cardinal Cafe Campaign”
Electronic Media / Social Media / Interactive Media | Mobile & Web-Based Technology | Mobile App
State Farm Insurance “State Farm Mobile App 2020”
Print Media | Integrated Marketing | Integrated Marketing Materials
AARP “2019 Campaign Push”
Electronic Media / Social Media / Interactive Media | Audio/Radio | Podcast Series
Dell Technologies “Trailblazers with Walter Isaacson podcast”
Public Relations/Communications | Strategic Programs | 80c. Social Marketing Campaign
Deloitte “Bug Week” Military Health System
Print Media | Design | 52. Packaging/Label
PepsiCo Design & Innovation “Stacy’s Rise Project 2019 LTO”
Electronic Media / Social Media / Interactive Media | Video | Public Relations
Drywater Productions, LLC “This is Beloit: Where Everyone Belongs” Visit Beloit (Tourism Board of Beloit)
Electronic Media / Social Media / Interactive Media | Video | Animation
Essense Partners “New York Power Authority Overview” New York Power Authority
Electronic Media / Social Media / Interactive Media | Video | Marketing (Service)
J.O. “Make Your Move Anthem Video” Trinity Metro
TPN “Moe Than a Meeting” Bank of America
Electronic Media / Social Media / Interactive Media | Video | Recruitment
Mountain View Group, Ltd. “Employee Recruitment” Raymour & Flanigan
Electronic Media / Social Media / Interactive Media | Video | TV Ad Campaign
Plum Media “BBB” Snap-on-Tools
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About Creative Digital Agency
Creative Digital Agency, Inc. is a boutique, full-service agency, with a tightly-knit team of strategists, storytellers, and cross-media advertising experts. They specialize in the unique media habits, creative formats, and voice required to reach and engage a modern, digital audience age 22-40. CDA handles each step of the process; everything from kindling the first spark of an idea, to building the finished product, to planning and executing targeted cross-media ad campaigns.
About Hermes Creative Awards
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. AMCP is the industry’s preeminent third-party evaluator of creative work. The organization has judged over 200,000 entries since its formation in 1994.
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For more information, or to arrange an interview with CEO Jin Kim about the winning campaign, please contact:
Barbie Chiu | PR & Media Relations Specialist
barbie@creativedigitalagency.com
909.851.5958