case study
chiquita
"minions love bananas"
"minions love bananas"
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the issue
Facing stiff competition form Dole, produce giant Chiquita needed a way to differentiate its product for end-users and retail partners alike, which begged the question: “How do you differentiate a banana?”
the work
CDA leveraged a natural tie-in with Universal Studios’ “Minions” movie to deliver a multi-platform, multi-touchpoint digital sandbox, which drove engagement and affinity from the brand’s target audience of Millennial Moms with a suite of games, activities, and interactive recipe content.
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What we did
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-
audience-first targeting
- Millennial Moms (US and International)
- Localized to 12+ languages
-
our roles
- Family-friendly Digital Experience
- Mobile Apps & Tools
- Website Design & Development
- Sweepstakes & Contests
- Content Creation
- Personalization
the results
8%
uptick in
quarterly sales
in 3 months
quarterly sales
in 3 months
winner of x2
Mobile Marketing Association
Global Smarties Awards
Global Smarties Awards
10.9%
decrease in cost-per sale
driving fantastic
brand engagement
and retention
results.
brand engagement
and retention
results.
Rob Adams,
Director of Marketing Chiquita