case study
city of pacifica
revenue generation
revenue generation
problem
The beautiful waterfront city of Pacifica, California, famous for its surfing, needed to boost community engagement & local spending, while also increasing revenue from visitors.
insight
The city lacked a central marketing strategy and communications platform. In addition, many visitors (coming to enjoy Pacifica’s gorgeous natural attractions) weren’t spending money in town, creating a burden on the economy instead of a boon.
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solution
CDA performed an extensive communications audit for the city, resulting in a cost-effective, multi-year marketing plan that encompassed activities to boost local spending and engagement while also attracting the sort of visitors with an impactful spending agenda.
-
services
- Launched Shop Local program “Shop Pacifica”
- Always-on PR and Social Media
- Launched Pacifica “Workations” program
- Campaign website design and development, PacificaWorkations.com
- Paid advertising and influencer relations
- Branding, graphic design, and bite-size social content production
the results
4.8x
total return
on investment
on investment
16 million views
generated from PR
2x
social media
followers
followers
I can’t thank you enough for the wonderful work you are doing!
Really making an impact and drawing more attention to our amazing little town.
Really making an impact and drawing more attention to our amazing little town.
Kelley Corten
Business Owner, Pacifica
