Mobile-First Agency brings home awards in two major categories for their work with Merck Pharmaceuticals

NEW YORK, NY — Creative Digital Agency’s work for Merck Animal Health was honored this week with two major awards from the Mobile Marketing Association’s (MMA) 2018 Smarties Awards, honoring the best and most innovative mobile marketing campaigns of the year, from all over the world.

The winning campaign — a mobile Consumer Incentives Platform called “My Vet Offers” – was honored with awards in the “Best Brand Awareness” and “Best Mobile Promotion” categories, nominated alongside major brands including Samsung, Chase, and Zyrtec.

Also this week, the campaign was nominated in multiple categories for the Effective Mobile Marketing Awards, an international event produced annually by Mobile Marketing Magazine.

Creative Digital Agency CEO Jin Kim and Merck Animal Health Operations Director Briant Canha discuss their winning campaign at the Mobile Marketing Association’s 2018 Smarties Awards.

Developed by mobile-first agency CDA, “My Vet Offers” involves an end-to-end mobile coupon solution for Merck Animal Health; a tool that simultaneously handles coupon distribution to pet owners and coupon redemption at retail for vet clinics.

Mario Cabrera, Executive Director of US Marketing for Merck Animal Health, describes the program as “a multichannel marketing initiative that delivers revenue-based KPIs, in real-time, at the point of sale. In addition to driving product trial, we get a flood of purchase data tied directly to individual pet owners and farmers.”

“By continuing to honor the best and brightest work for innovation, creativity and bravery across mobile marketing, the MMA Global Smarties Awards Program serves as an inspiration and beacon for marketing and agency leaders to keep striving for even greater integration of mobile as a key competitive advantage. We are seeing ever more progressive and unique approaches to using mobile as a way for marketers to connect more closely to their consumers.”

—Sheryl Daija, Chief Strategy Officer, MMA.

The annual Global and North America Smarties Celebration of Talent was held October 1st in New York City, hosted by actor/comedian Godfrey and attended by some of the biggest brands and agencies in the world. The event is about honoring innovation, creativity, and success, and showcasing the year’s most effective mobile moments. This winning work becomes the foundation that inspires, educates, and ultimately propels the industry forward through the most trusted authority in mobile marketing, the MMA.

MMA Smarties 2018, Full list of winners:

Best Brand Awareness
Creative Digital Agency, Inc. / Bravecto / Merck Animal Health for “My MAH Vet Offers”The Patrón Spirits Company and Publicis.Sapient for “Patrón Cocktail Lab”Samsung and Moburst for “Galaxy Apps”

Best Mobile Promotion
Creative Digital Agency, Inc. / Bravecto / Merck Animal Health Creative Digital Agency, Inc. for “My MAH Vet Offers”T-Mobile The Marketing Store for “Reaping Rewards with T-Mobile Tuesdays”Island Records and Gameloft for “Fall Out Boy Story Mode”

Lead Generation / Direct Response / Conversions
Lincoln and Hudson Rouge for “Lincoln’s Enhanced Build & Price Experience”

Product / Services Launch
TUMS and Weber Shandwick for “TUMS Chewy Bites Launch”Mozilla and Fetch for “Firefox Quantum”

Relationship Building / CRM
Lane Bryant and Vibes for “Lane Bryant + Vibes | Smarties 2018”T-Mobile and The Marketing Store for “Reaping Rewards with T-Mobile Tuesdays”

Social Impact / Not For Profit
Lyft and Digitas for “2017 Lyft and Kargo Round Up & Donate Mobile Campaign”

Cross Mobile Integration
Lyft and Digitas for “2017 Lyft and Kargo Round Up & Donate Mobile Campaign”

Marketing within a Mobile Gaming Environment
Island Records and Gameloft for “Fall Out Boy Story Mode”Tyson, Mindshare and Twitch for “Tyson Game Day”

Messaging
Lane Bryant and Vibes for “Lane Bryant + Vibes | Smarties 2018”1-800-Flowers.com for “It’s Never Too Late, Always the Perfect Gift with 1-800-Flowers”Forevermark and Mindshare for “Forevermark Chatbot”

Mobile App
Lincoln and Hudson Rouge for “The Lincoln Way App”Jeep and Bullitt Entertainment for “Adventure Reality”T-Mobile and The Marketing Store for “Reaping Rewards with T-Mobile Tuesdays”

Mobile Search
GSK Abreva and PHD for “How to Get Rid of a Cold Sore”

Mobile Social
TD Ameritrade and Havas NYC for “TD Ameritrade Essential Portfolios Cognitive”Flonase and Weber Shandwick for “Flonase Greatest Season Ever”truTV / Impractical Jokers and Fooji for “Impractical Jokers Surprise and Delight”TUMS and Weber Shandwick for “TUMS Chewy Bites Launch”

Mobile Website
Bridgestone Americas Tire Operations, LLC and Publicis.Sapient for “2018 Bridgestone Performance Institute”AT&T Business and Hearts & Science for “The Future of Commerce”

Innovation
Colgate Total and Red Fuse Communications for “Colgate Total Advanced Health Mouthwash”

Location Based Services or Targeting
Visit Austin, LatinWorks and AdTheorent for “’Visit Austin 2017 Leisure’ Mobile Advertising Campaign”Northern California Honda Dealers, Baker Street Advertising and Clear Channel Outdoor for “Northern California Honda Dealers Reach Hispanic Auto Intenders, Achieve Lift in Visits”

Mobile Payments / Commerce
1-800-Flowers.com for “It’s Never Too Late, Always the Perfect Gift with 1-800- Flowers”

Mobile Video
Lyft and Digitas for “2017 Lyft and Kargo Round Up & Donate Mobile Campaign”ZYRTEC and J. Walter Thompson for “The Muddle Shop”

VOICE*
Hellmann’s / Best Foods and Mindshare for “Hellmann’s Best Foods Best Recipes”The Patrón Spirits Company and Publicis.Sapient for “Patrón Cocktail Lab”

VR/AR
Build.com and Prolific Interactive for “Build.com ‘In-Home Preview’”Ford and GTB for “Ford.com 360 VR Experience”Lincoln and Hudson Rouge for “Lincoln Navigator 360 VR”Jeep and Bullitt Entertainment for “Adventure Reality”

360 Degree Video
Excedrin Migraine and Weber Shandwick for “Excedrin Works 360 Video”Lincoln and Hudson Rouge for “Lincoln Navigator 360 VR”

The Internet of Things – Products in the Market
Colgate Smart Electronic Toothbrush E1 and Red Fuse Communication for “Colgate E1: The Connected Toothbrush”

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For more information, or to arrange an interview with CEO Jin Kim about the winning campaign, please contact:
Kevin Almeida | Dir. Marketing Services
kevin@creativedigitalagency.com
(415) 534-8639