resources
Report: How Destination Marketing Impacts Your Local Economy
Struggling to articulate the different ways destination marketing affects your community? This eBook combines data from more than a dozen economic and municipal reports to illustrate impact on city revenues, job creation, population growth, and quality of life.
Covered in this Report
- Employment rates
- Quality of life impact
- Attracting new businesses
- Boosting property values
- Role of diversity, equity, and inclusion (DEI)
- Relationship with major metro feeder markets
- How to budget: comparative marketing investment from other destinations
- Navigating potential negative consequences of destination marketing