audience insights

Marketing becomes a lot more effective when you can predict your target’s behavior.

CDA’s Audience Insights Program defines key habits and cultural details about your audience – arming you with the data you need to take action and solve your business challenges.

CDA’s inZa Lab is a proprietary resourcing and enablement tool that allows brands to quickly collect up-to-the moment data related to Gen Z consumer trends.

5 Key Data Dimensions

• Purchase consideration factors
• Media consumption habits
• Shopping and spending preferences
• Advertising preferences and engagement
• Cultural and social considerations

Nobody understands Gen Z like Gen Zers, themselves. CDA maintains an internal staff of Insider Trends Officers (ITOs) – emerging Gen Z marketing professionals who work with brands to execute audience surveys, focus groups, and feedback programs first-hand.

Why ITOs are Essential for Audience Insights

• Utilize the correct channels and an authentic voice to start the conversation
• Respondents find the moderators more relatable
• Know how to ask the right questions, and have an added layer of understanding to respondents’ answers

Every quarter, CDA performs custom focus groups and surveys of our proprietary Gen Z audience network, providing clients with custom data and insights.

Includes

• Focus group study (custom)
• Creative review and A/B testing
• Brand affinity/favorability
• Competitor audit and comparison
• Field (in-person) response collection (~100 respondents)
• Geo-targeted digital response collection

Informed by the findings of CDA’s focus groups, research, and surveys, we will produce a detailed report on your target, identifying immediate areas of opportunity.

Includes

• Purchase consideration factors
• Media consumption habits
• Shopping and spending preferences
• Advertising preferences and engagement
• Cultural and social considerations
• White label design aligning with your branding
• Opportunity analysis and recommended next steps