conversion rate optimization

Drive rapid growth and predictable monthly ROI with a custom media & technology package proven to increase conversion efficiency.

• Custom tools suited to your unique business needs
• Data-centric mindset means increased automation and reduced labor costs
• Quick & low-cost iterative testing to drive results

Our team has more than 12 years of specific expertise with media campaigns specifically designed to drive attributable lift.

What’s Included

• Learning Campaign. Experimental 3-month flight to identify key factors impacting cost per acquisition (CPA)
• CPA Reduction Campaign. Taking what we’ve learned, CDA will run a second 3-month campaign focused on reducing CPA by as much as 75%.
• Ongoing Optimization. From the 6-month mark onwards, we will continue to scale and optimize media spend to futher improve CPA.
• Flat Monthly Retainer. We scale our pricing based on services provided, not the size of your media buy
• Daily Report. Shared spreadsheet with performance metrics

We use an iterative A/B testing process to increase landing page and funnel conversion rates.

What’s Included

• User design and analytics research
• Landing page and checkout process design variants
• Turnkey development
• Analytics integration and testing

Our creative development team delivers light-weight creative variants; ideal for quick and low-cost experimentation.

To best serve the iterative process, we will reimagine stock and existing media assets, saving you the time and money required for new production.

What’s Included

• Initial set of creative concepts (5-6 recommended)
• Video and static creatives
• Completed asset group for each concept includes all standard design formats for targeted media channels
• Companion copy, headlines, captions, calls to action
• Average 2-3 business days turnaround per concept