Creative Digital Agency Wins Multiple Awards at 2018 MMA Smarties

Mobile-First Agency brings home awards in two major categories for their work with Merck Pharmaceuticals

NEW YORK, NY — Creative Digital Agency’s work for Merck Animal Health was honored this week with two major awards from the Mobile Marketing Association’s (MMA) 2018 Smarties Awards, honoring the best and most innovative mobile marketing campaigns of the year, from all over the world.

The winning campaign — a mobile Consumer Incentives Platform called “My Vet Offers” – was honored with awards in the “Best Brand Awareness” and “Best Mobile Promotion” categories, nominated alongside major brands including Samsung, Chase, and Zyrtec.

Also this week, the campaign was nominated in multiple categories for the Effective Mobile Marketing Awards, an international event produced annually by Mobile Marketing Magazine.

LIVE from the #MMASmarties, we caught up with Jin Kim and Briant Canha of Merck Animal Health about their win tonight at the 2018 Smarties Awards Gala! Check it out! #ShapeTheFuture

Posted by Mobile Marketing Association on Monday, October 1, 2018

Creative Digital Agency CEO Jin Kim and Merck Animal Health Operations Director Briant Canha discuss their winning campaign at the Mobile Marketing Association’s 2018 Smarties Awards

Developed by mobile-first agency CDA, “My Vet Offers” involves an end-to-end mobile coupon solution for Merck Animal Health; a tool that simultaneously handles coupon distribution to pet owners and coupon redemption at retail for vet clinics.

Mario Cabrera, Executive Director of US Marketing for Merck Animal Health, describes the program as “a multichannel marketing initiative that delivers revenue-based KPIs, in real-time, at the point of sale. In addition to driving product trial, we get a flood of purchase data tied directly to individual pet owners and farmers.”

“By continuing to honor the best and brightest work for innovation, creativity and bravery across mobile marketing, the MMA Global Smarties Awards Program serves as an inspiration and beacon for marketing and agency leaders to keep striving for even greater integration of mobile as a key competitive advantage. We are seeing ever more progressive and unique approaches to using mobile as a way for marketers to connect more closely to their consumers.”

Sheryl Daija, Chief Strategy Officer, MMA.

The annual Global and North America Smarties Celebration of Talent was held October 1st in New York City, hosted by actor/comedian Godfrey and attended by some of the biggest brands and agencies in the world. The event is about honoring innovation, creativity, and success, and showcasing the year’s most effective mobile moments. This winning work becomes the foundation that inspires, educates, and ultimately propels the industry forward through the most trusted authority in mobile marketing, the MMA.

CDA wins mobile marketing association MMA Smarties awards 2018

Merck Animal Health and Creative Digital Agency (CDA) accept the Mobile Marketing Association Smarties Awards for Best Brand Awareness and Best Mobile Promotion of 2018. Featured: Kevin Almeida, Fernando Riaza Carcamo, Briant Canha, Jin Kim, Catherine Michocki-Sopcak, Karen Kainer

 

MMA Smarties 2018, Full list of winners:

Best Brand Awareness

  • Creative Digital Agency, Inc. / Bravecto / Merck Animal Health for “My MAH Vet Offers”
  • The Patrón Spirits Company and Publicis.Sapient for “Patrón Cocktail Lab”
  • Samsung and Moburst for “Galaxy Apps”

Best Mobile Promotion

  • Creative Digital Agency, Inc. / Bravecto / Merck Animal Health and Creative Digital Agency, Inc. for “My MAH Vet Offers”
  • T-Mobile and The Marketing Store for “Reaping Rewards with T-Mobile Tuesdays”
  • Island Records and Gameloft for “Fall Out Boy Story Mode”

Lead Generation / Direct Response / Conversions

  • Lincoln and Hudson Rouge for “Lincoln’s Enhanced Build & Price Experience”

Product / Services Launch

  • TUMS and Weber Shandwick for “TUMS Chewy Bites Launch”
  • Mozilla and Fetch for “Firefox Quantum”

Relationship Building / CRM

  • Lane Bryant and Vibes for “Lane Bryant + Vibes | Smarties 2018”
  • T-Mobile and The Marketing Store for “Reaping Rewards with T-Mobile Tuesdays”

Social Impact / Not For Profit

  • Lyft and Digitas for “2017 Lyft and Kargo Round Up & Donate Mobile Campaign”

Cross Mobile Integration

  • Lyft and Digitas for “2017 Lyft and Kargo Round Up & Donate Mobile Campaign”

Marketing within a Mobile Gaming Environment

  • Island Records and Gameloft for “Fall Out Boy Story Mode”
  • Tyson, Mindshare and Twitch for “Tyson Game Day”

Messaging

  • Lane Bryant and Vibes for “Lane Bryant + Vibes | Smarties 2018”
  • 1-800-Flowers.com for “It’s Never Too Late, Always the Perfect Gift with 1-800-Flowers”
  • Forevermark and Mindshare for “Forevermark Chatbot”

Mobile App

  • Lincoln and Hudson Rouge for “The Lincoln Way App”
  • Jeep and Bullitt Entertainment for “Adventure Reality”
  • T-Mobile and The Marketing Store for “Reaping Rewards with T-Mobile Tuesdays”

Mobile Search

  • GSK Abreva and PHD for “How to Get Rid of a Cold Sore”

Mobile Social

  • TD Ameritrade and Havas NYC for “TD Ameritrade Essential Portfolios Cognitive”
  • Flonase and Weber Shandwick for “Flonase Greatest Season Ever”
  • truTV / Impractical Jokers and Fooji for “Impractical Jokers Surprise and Delight”
  • TUMS and Weber Shandwick for “TUMS Chewy Bites Launch”

Mobile Website

  • Bridgestone Americas Tire Operations, LLC and Publicis.Sapient for “2018 Bridgestone Performance Institute”
  • AT&T Business and Hearts & Science for “The Future of Commerce”

Innovation

  • Colgate Total and Red Fuse Communications for “Colgate Total Advanced Health Mouthwash”

Location Based Services or Targeting

  • Visit Austin, LatinWorks and AdTheorent for “’Visit Austin 2017 Leisure’ Mobile Advertising Campaign”
  • Northern California Honda Dealers, Baker Street Advertising and Clear Channel Outdoor for “Northern California Honda Dealers Reach Hispanic Auto Intenders, Achieve Lift in Visits”

Mobile Payments / Commerce

  • 1-800-Flowers.com for “It’s Never Too Late, Always the Perfect Gift with 1-800- Flowers”

Mobile Video

  • Lyft and Digitas for “2017 Lyft and Kargo Round Up & Donate Mobile Campaign”
  • ZYRTEC and J. Walter Thompson for “The Muddle Shop”

VOICE*

  • Hellmann’s / Best Foods and Mindshare for “Hellmann’s Best Foods Best Recipes”
  • The Patrón Spirits Company and Publicis.Sapient for “Patrón Cocktail Lab”

VR/AR

  • Build.com and Prolific Interactive for “Build.com ‘In-Home Preview’”
  • Ford and GTB for “Ford.com 360 VR Experience”
  • Lincoln and Hudson Rouge for “Lincoln Navigator 360 VR”
  • Jeep and Bullitt Entertainment for “Adventure Reality”

360 Degree Video

  • Excedrin Migraine and Weber Shandwick for “Excedrin Works 360 Video”
  • Lincoln and Hudson Rouge for “Lincoln Navigator 360 VR”

The Internet of Things – Products in the Market

  • Colgate Smart Electronic Toothbrush E1 and Red Fuse Communication for “Colgate E1: The Connected Toothbrush”

 

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For more information, or to arrange an interview with CEO Jin Kim about the winning campaign, please contact:

Kevin Almeida | Dir. Marketing Services

kevin@creativedigitalagency.com

(415) 534-8639