Tech > Augmented Reality

Bridge the gap between the digital world and the real one, using the mobile camera to breathe life into packaging and print

After the Pokémon Go craze of 2016, marketing campaigns that leverage Augmented Reality (AR) are a high priority for brands. Research firm IDC predicts that more than a billion people will have access to AR content by 2020, with a majority of marketing executives already experimenting with immersive media campaigns.

This increasingly popular vehicle allows brands to create compelling brand interactions that enhance the real-world consumer experience with everything from virtual characters, to dynamic graphics and information, to custom photo filters that recognize faces and shapes.